BAC Foundations

Module 01: 
Mastering the Customer Journey from Onboarding to Impact - The Job to Be Done (BACP)


Description
Client Journey

What this workshop is about

As small business advisors we want give all of our clients a professional service experience.
A challenge is that every meeting is different and every client must be serviced differently.
However the real problem is how we can create a client journey which is both flexible and standardized at the same time.
The truth is that trust is created both through consistency and customization.
That’s why we need to be able to take clients through an individual client journey rather than a generic client journey.

What you will learn
In this workshop you will discuss with other advisors how to create high-quality customer journeys.
The take-away from this workshop is:
- How to onboard clients for future success
- How to assess and triage clients
- How to define the scope of work
- How to secure implementation
- How to track and report results to all stakeholders
Content
  • Introduction
  • Business Advisor Certificate (BAC) Introduction (09:24)
  • Personal Confidence Scorecard: Client Journey
  • Advisor Insights: What is important in your customer journey? (05:09)
  • The Client Company Journey Framework
  • The client company Journey (04:08)
  • Pro-Tool: The Client Company Journey
  • #1 Client Onboarding
  • Advisor Insights: Client OnBoarding (06:39)
  • Client OnBoarding (05:26)
  • #2 Scoping of Work
  • Scoping of Work (09:07)
  • Advisor Insights: Scoping of Work (03:31)
  • Pro-Tool: Assessment of Clients
  • Decision Time: Assessment of Clients (07:32)
  • Advisor Insights: Goal Setting (06:22)
  • #3 Resource Sharing
  • Advisor Insights: Resource Sharing (04:17)
  • Resource Sharing (00:55)
  • Pro-Tool: The Client Company Resources
  • Decision Time: How to choose which tools to share with clients (05:56)
  • #4 Coaching & Guidance
  • Coaching & Guidance (11:44)
  • #5 Evaluation & Reporting
  • Evaluating & Reporting (03:15)
  • Decision Time: How to Create a consistent advisory process (04:55)
  • Wrap Up
  • Wrap Up: Client Journey (07:50)
Completion rules
  • All units must be completed